Rachel Durbin decided to do the park of Keeneland. She explains the setup of the park and how it brings people together to watch the fine species of horses race against each other. There's a paddock that the horses and trainers ready for the contest and theres stands for the people to watch, bet, and just overall have fun. The consumerism of the park comes in when the people that bet money can either win or lose their beloved cash. There are multiple betting windows so that people don't have to wait in long lines just to make a bet or win some money. Another aspect of the park is the parking lot where you can experience the area on a more broad view and enjoy the lovely tailgate experience with friends and family. Overall the park has been made to better the consumer experience and help those have the time of the life time and time again.